Bio

e: Ginger.Shimp@SAP.com c: 814-350-0019 t: @GingerShimp b: http://www.digitalistmag.com/author/gingershimp p: www.SlideShare.net/GingerShimp/Ginger-Shimp-Introduction-and-Resume Award-winning marketer with 25+ years’ B2B experience. Since 2004 I’ve helped companies in myriad industries run better by telling, not only the SAP story but the stories of our customers and their customers. Developing content, engaging channels, deploying tactics to educate, stimulate interest and drive demand: Marketing isn’t just what I do, it’s who I am! STORYTELLING: At SAP, we don’t just sell software, we improve people’s lives. SAP customers represent 98% of the top 100 most valued brands in the world. That’s an awesome responsibility, a humbling privilege, and one heck of an exciting journey. MARKETING GURU: I’ve co-created an audio drama - Searching for Salaì - to highlight that technology is changing faster today than it ever has, and slower than it ever will, concepted and built an online consumer credit monitoring service, helped launch a pure-play international shipping and logistics company, moved from “Niche Player” to “Visionary” in the Gartner Magic Quadrant for Supply Chain Planning, beat the long-drive king at one hole of golf (he 5-putted on a par 3), and I’m running like never before at SAP! BLOGGING AND SPEAKING: My favorite topic is marketing whether it’s my blog, a university classroom, or an industry association lectern. I’m always communicating. If I can help you with a marketing conundrum, speak at your conference, contribute to a newsletter or book, or broker an introduction for you, please ask. I’d love to hear from you via InMail, email, phone, or text. BTW, did you know that SAP customers produce: • >79% of the world’s chocolate, • >77% of the world’s beer, and • >85% of the world’s pet food? I love my job!